Cru

Cru is a French wine term that can be translated as “growth” or “vineyard.” It is used in several wine regions to identify a vineyard, estate or place recognized within a regional quality hierarchy. Its exact meaning depends on the appellation and classification system; it is not one universal grade that means the same thing everywhere.

How cru is used in different regions

• Burgundy: Premier Cru and Grand Cru identify classified vineyard sites with specific appellation rules.
• Bordeaux: cru is used in estate classifications, such as Cru Classé, with meanings that vary by classification.
• Beaujolais: the term refers to ten recognized appellations or villages associated with distinctive wine styles.
• Champagne: historical cru terminology has been used in vineyard and village classifications.

What cru tells a buyer

A cru designation provides information about origin and the region’s classification system. It does not guarantee that every bottle will taste the same or that one cru is automatically superior in every vintage. Producer, vintage, vineyard practice and winemaking remain important.

Chef’s tip: When pairing wine with food, look beyond the word cru. Consider the appellation, producer, vintage, grape varieties, structure and style of the particular bottle.

Key distinction: Cru is a region-specific designation. Its meaning should always be interpreted within the wine region named on the label.